Vu1 Corporation (Vu1) has appointed David T. Grieger as new chief executive officer (CEO). Grieger becomes the company’s CEO after more than 20 years of management and executive experience with Russell Investments. His appointment as CEO is a critical step for the company to bring its mercury-free, energy-efficient lighting technology to market in 2009. Most recently, he was the managing director of Russell family of indexes and chief marketing officer for Russell Investments.
“Vu1 is on the verge of bringing an entirely new option in energy-efficient lighting to consumers who are now more than ever, concerned about saving energy and money, but are not willing to compromise on environmental or household safety,” said Grieger. “I felt there was no better time to focus my efforts on this revolutionary technology and help take the company to the next level.”
Throughout Grieger’s career with Russell Investments he played a key roll in the firm’s development and expansion efforts including the establishment of international markets in Australia, Europe, and Canada, product development and marketing. He also assisted in defining and managing overall company direction by holding key executive positions such as chair of Russell’s Global Marketing Council. He was also a member of the firm’s Global Product Review and executive management committees.
“David’s past success in executive management, product development, and international expansion will allow Vu1 to take the final steps needed to bring our technology to consumers hungry for an environmentally-friendly, energy-efficient and cost competitive solution,” said Jeff Gannon, chairman of Vu1’s board of directors.
Grieger’s appointment as CEO also allows Vu1’s lead scientist, and former CEO, Richard Herring to move into the role of chief technology officer (CTO). As CTO, Herring will focus his energies on the further development, testing and certification of Vu1’s lighting technology. Deeply experienced in leading and growing technology companies, Herring has served in a variety of management positions throughout his career including CEO of Spectral Solutions, Inc., as well as CEO of Digital Globe, a company focused on satellite imaging technology. Herring also spent more than 25 years in management at Ball Aerospace, including serving as the president of the company’s Space Systems Division.
Vu1’s electron stimulated luminescence (ESL) technology is the cornerstone of the company’s development of a family of next generation energy-efficient light bulbs. Vu1 bulbs will offer the full features of incandescent lights, such as instant on, true dim-ability, high light quality and color, all in an attractive bulb design but without the use of mercury, a toxic chemical which is present in current energy efficient option, compact florescent light bulbs (CFLs).