Supermarkets in the UK have recognized the sales potential of stocking up on Polish food, as they seek to attract the thousands of Poles who have moved to the country over the last two years.
Keen to tap into the substantial spending power of the UK’s growing Polish communities, leading British supermarkets, including J Sainsbury, Asda and Tesco, are busy introducing new eastern European food ranges. Items include borsch, meatballs, pickled vegetables and sauerkraut soup.
Tesco spokesman Martin Koyce said: The type of items that Polish people miss the most and that are in greatest demand are comfort foods such as soup, pickled cabbage, and marshmallows covered with chocolate.
Government figures show that nearly 265,000 Poles applied successfully for work in Britain between May 2004 and June 2006.