Devised by a non-profit initiative we will if you will, ‘Insulate Today’ is a collaborative effort from the companies to help their employees lead more sustainable lives.
As a part of the project the companies involved will be working with Sainsbury’s Energy (a partnership between EDF and Sainsbury’s) to provide insulation offers to employees. They will invest in additional incentives to encourage employees to take up the solutions such as installed insulation to a number of employees, giving away energy monitors to help keep bills down.
In order to ensure that all employees can benefit from this pilot project, the companies will use their internal communication channels.
Once the ‘Insulate Today’ pilot has been completed, the results will be used to potentially develop a practice template for employee engagement campaigns throughout the UK.
‘Insulate Today’ is in line with the government’s target of insulating all lofts and cavity walls in the UK by 2015 by directly accessing 250,000 employees via the internal communications channels of some of Britain’s employers.
Joan Ruddock, Minister of State for Energy and Climate Change, said: ”The Government’s ambition is to see all lofts and cavity walls in the UK insulated by 2015. The ‘Insulate Today’ initiative will make a real contribution towards this target.
”As an extension of the government’s Act on CO2 campaign, Accenture, Aviva, HSBC and Sainsbury’s are helping their employees live more sustainable lives by offering exclusive insulation services in partnership with Sainsbury’s Energy. Employees will save themselves money and energy as a result.”
