The campaign has been designed to improve awareness and understanding of the oil and gas industry and better map its contribution across the UK.

Oil & Gas UK will organize a series of events and activities over the coming months to demonstrate the central role the industry plays through innovation, job creation and its economic contribution – both direct and indirect.

According to the body, the oil and gas industry supports 440,000 jobs across the UK, and is the largest industrial investor.

The industry supplies oil and gas to meet half the country’s primary energy needs and makes a major contribution to the UK’s overall prosperity.

The industry body has launched the campaign after a month the UK Government published its Oil and Gas Industrial Strategy, in which it outlined its plans to secure investment and create jobs.

The first step in the ‘Energising the Nation’s Future’ campaign will be to build a new picture of the industry’s UK-wide network of skilled workers and celebrate the breadth of the supply chain supported by the sector.

Oil & Gas UK’s chief executive Malcolm Webb said the oil and gas sector is the single largest industrial contributor to the UK economy.

"However, as an industry, we have perhaps not consistently engaged and explained the role that we play. The UK Government’s recent Oil and Gas Industrial Strategy brought deserved recognition to our industry and the capabilities of our world-class supply chain," Webb added.

"Nevertheless, the sector is still labouring under several misconceptions about our reach and relevance and we need to improve awareness and recognition of the important value we add to people’s lives."