Total Oil UK has employed Kim and Aggie, the stars of Channel 4 program How Clean is Your House?, to be the faces of its new forecourt car wash promotion campaign.
Playing on the well known title of the duos’ popular TV show, the Total campaign will run with the strapline ‘How dirty is your car?’ and will offer special GBP1 cleaning services to encourage more customers to experience its on-site car wash facilities.
To support the promotion, Kim and Aggie will offer tips to help drivers maintain a clean car, such as vacuuming regularly and visiting a Total car wash every two weeks. The two TV stars will also make a series of personal appearances at Total petrol stations.
According to reports, the duo will assess the cleanliness of drivers’ vehicles as they fill up at the pump during Total’s National Car Wash Week, which will run from November 18 to 24.