“Germany has long played a pioneering role in the development of the European solar industry and has been an early adopter of SolarEdge’s breakthrough power harvesting technology. It is a natural fit for SolarEdge to open our European headquarters within the world’s largest PV market,” said Zvi Lando, vice president of sales at SolarEdge. “This location will allow us to quickly and thoroughly execute an aggressive distribution strategy with dedicated support for customers and partners in key markets like Germany and throughout Europe–areas that are quickly realizing the dramatic potential to maximize power generation of PV sites with SolarEdge, while reducing costs and complexities.”