Shell has tripled the rebate available to new cardholders as part of a revamp of its Shell Platinum MasterCard incentive and marketing campaign.

Thanks to a 60-day introductory offer, new holders of the Citi Cards-issued Shell Platinum MasterCard credit card will earn triple rebates on all Shell gasoline purchases, the first $100 of daily Jiffy Lube purchases, and all other purchases where MasterCard is accepted.

Shell and Citibank will triple the rebates on Shell gasoline to 15% for new cardholders who apply for the card during October, November and December. That can mean a savings of 41 cents per gallon at $2.75 per gallon, Shell said. With an average fill-up of 13 gallons, this means that consumers who spend $36 could be earning $5 in Shell gasoline rebates per fill-up during the triple rebate period.

New applicants can take advantage of the triple rebate each time they use their new Shell Platinum MasterCard during the first 60 days after receiving the card in the mail. At the end of the 60-day period, the rebate will return to the usual 5% rebate on all Shell gasoline and on the first $100 of daily Jiffy Lube purchases, as well as the 1% rebate made on purchases everywhere else MasterCard is accepted.

Based on the success of the triple rebate program last year, we have decided to repeat it to give customers another chance to benefit from this industry-leading promotion, said Elizabeth Hudson, manager of the Shell MasterCard program at Shell Oil Products US. We designed the promotion and the national advertising and communications campaign with two primary objectives in mind: helping to boost traffic at our stations and increase the number of applications for the Shell Platinum MasterCard.

The efforts to promote the triple rebate promotion include a US advertising and communications campaign using TV and internet advertisements, and public relations efforts to generate awareness. In addition, Shell stations will receive a comprehensive point-of-purchase package that includes pump toppers, pole signs, register signs and numerous other forms of advertising the offer on-site.