The company has purchased the software to successfully forecast demand and inventory status in its lubricants business and reduce supply cost, by optimizing its supply planning capability and predicting demand.
Shell is planning to use the software to improve its supply chain planning and enhance product availability with effective costs to capture market, reduce risk associated with inventory.
Terra Technology president and CEO Robert F Byrne said, "We believe that Shell has taken an innovative approach to help meet the challenges of a new energy future as demonstrated in its drive to improve supply chain efficiency and save resources through better planning."
The Demand Sensing software predict the future demand of products based on the consumer behavior and market influence, whereas Multi-Enterprise Inventory Optimization application works on math and daily granularity to create inventory targets reflecting real-world market conditions.
