Serious Materials Inc. (Serious Materials), a US based manufacturer of sustainable green building materials, has appointed Sandra Vaughan as chief marketing officer (CMO). As CMO, Vaughan is responsible for driving the overall marketing strategy and delivering world-class results. Vaughan brings over two decades of experience in driving marketing innovation for leading technology brands and a proven track record in driving aggressive expansion and growth.
Prior to joining Serious Materials, Vaughan was senior vice president of marketing and products for Proofpoint, Inc. While there, she helped drive massive growth, successfully transforming the company from an early stage venture to a global leader. Previously, Vaughan was senior vice president of marketing for BroadVision, Inc., where she played a crucial role in a successful public offering and growing the company from $2 million to more than $400 million in just five years. She also held leadership positions in sales and marketing for Sybase and Oracle Corporation.
“Sandra’s outstanding track record of building world-class marketing teams that deliver results for fast growing technology companies makes her the ideal person to lead our marketing efforts,” said Kevin Surace, president and chief executive officer of Serious Materials. “I’m confident that Sandra’s incredible passion and vision will extend our leadership position and help catapult Serious Materials into its next phase of growth and expansion.”
“I’m thrilled to join Serious Materials and look forward to fueling the company’s growth by driving ground-breaking and aggressive marketing initiatives,” said Vaughan. “Serious Materials is redefining innovation by delivering green building materials that are tackling the serious issues around greenhouse gases. For example, EcoRock, which is 5 times more environmentally-friendly than gypsum, is finally giving people a choice after 100 years.”