Founded in 2003, Garden Beverage has grown significantly since its inception. The distributor, which currently holds over 2,000 retail accounts, projects 2006 sales to exceed $5.4 million.
Garden Beverage’s distribution encompasses the Metro-Chicago market and extends into Northwest Indiana – distributing over 12 brands, with Arizona Tea as its flagship.
Under the terms of the agreement, RushNet will enter into a 90 day due diligence period with Garden Beverage, wherein the company’s financials are assessed along with operations and sales strategies.
During this period, RushNet will also determine any synergies that can be leveraged as a result of the transaction. The company plans to incorporate Ginseng Rush, Ginseng Rush XXX, Rush Cola and e-water into the Garden Beverage system throughout the due diligence period.
The strategy allows RushNet to develop new direct store distribution customers and refine the sales and marketing programs so they can be replicated nationally, the company said.
RushNet also sees great potential for introduction of its single use energy supplement products, through Garden with their convenience store and gas station customer base.
