Confirmation of the project follows a joint study, which was completed in November 2008.

In 2009, the YOKOHAMA Mobility Project Zero has the following scope:

Measures to promote Eco-Drive Management System (EMS):

Promote wider adoption of eco-driving by utilizing the Nissan Carwings eco-driving service.

Propose carbon-offset programs to allow drivers to offset the CO2 emitted.

Study of route navigation systems to alleviate traffic congestion:

Conduct a quantitative study of the impact of the fastest-route guidance system-Dynamic Route Guiding System (DRGS) – to alleviate traffic and reduce CO2.

Establish an online ‘Route Planning’ tool that allows drivers to plan their journeys ahead with important information such as estimated commute time, cost and carbon footprint.

Measures to promote mass acceptance of electric vehicles:

Establishment of an electric-charging network;

Build a network of charging stations at public parking areas;

Engage private sectors to invest in electric-charging units (100 units);

Nissan to set-up electric-charging units at its Yokohama global headquarters, dealerships and facilities;

Subsidy for EV purchases:

Offer a subsidy to customers. In 2008 Yokohama offered 300,000 yen per car;

Offer reduced rates or exemption for EV parking;

Convert Yokohama municipality’s vehicle fleet into Evs;

Study the need for change in regulatory laws to promote mass acceptance of Evs;

Implement EV educational programs to raise public awareness.

Quantitative study on the positive impact of the Project to the environment, in collaboration with Tokyo University, and public education campaign:

Measure the impact of traffic congestion management on CO2 emission;

Establish an Eco Mobility web portal to assist drivers;

Conduct an EMS campaign at the ‘Eco Car World’ in conjunction with the 150th Anniversary of the Port of Yokohama;

Study urban mobility planning to support absolute zero emission transportation system that connects zero emission vehicles, including EVs and bicycles, to public transport systems;

Set up a research consortium with Japan Society of Traffic Engineers;

Pilot multi-platform sharing system for zero-emission transportation;

Pilot an eco-transport point system to provide incentives to drivers.

To achieve zero-emission mobility, it is important for automakers and municipalities to cooperate and complement each other’s role in the community, said Mitsuhiko Yamashita, executive vice president of Nissan. Nissan is fully committed to deliver on the goals set under the Yokohama Mobility ‘Project ZERO’ by leveraging our EV expertise and R&D capabilities.

Yokohama city will receive the zero emission vehicles as Nissan plans to launch the EV in Japan and the US in 2010, and mass market globally by 2012.