The research sample is based on the opinions of 1349 senior global power industry professionals in an online survey conducted during April and May 2009. Respondents include C-levels, directors, managers and technical and professional staff.
The survey showed that all companies (power generators, distributors and suppliers) that comprise the power industry are equally optimistic about revenue growth in the next 12 months. More than 70% of respondents from each sub sector either expect an increase or stability in revenues.
The report said that majority of power industry suppliers will be increasing their marketing spend on various marketing channels in the next 12 months.
There will be conspicuous increase in spending on emails and newsletters, public relation, conferences or events, include search, online content sites, corporate or brand websites, webcasting, online portals, and direct mail, said ICD Research.
