CBX’s design team devised a grid of product and people photography incorporating PKN Orlen’s shade of vivid red as well as darker and lighter reds, to highlight the food service area, which includes a grill station for made-to-order hotdogs. Sandwiches and other to-go foods are displayed in glass cases with light-wood trim.
Food service customers travel the length of the store to pay for their purchases at a centralized paypoint positioned at the rear of the selling space, where they will also find the grocery section.
Light wood-trimmed shelves holds a wide range of items that makes Stop Cafe Bistro a destination for everyday kitchen staples as well as prepared foods.
Joseph Bona, president of CBX’s retail division, said: PKN Orlen sought to raise the design and merchandising bar in c-store retailing and, in turn, leapfrog the competition. Inside, we designed a layout that drives more customers through a new and improved food service offer to generate higher sales and profits.
