UK supermarket retailer Morrisons has become the first petrol provider in Wales to introduce the crop-based Harvest Bioethanol E85 to its pumps.

The number four ranked UK supermarket, which describes itself as the largest provider of alternative fuels in the UK forecourt market, has stolen a march on its rivals by becoming the first to make the greener fuel option available to motorists visiting its new Cardiff store.

The Welsh launch of Harvest Bioethanol E85, which offers greatly reduced CO2 emissions, is likely to be supplemented by a second pump at Morrisons’ upcoming store in Llanelli. The addition of the two Welsh sites will increase to 14 the number of forecourts offering the new fuel in Morrisons UK portfolio.

Morrisons was joined at the launch of its new Cardiff facility by car makers Ford, Saab and Lotus, which all demonstrated models from their range that were adapted to use the fuel.

Morrisons petrol director Phil Maud said: We’re the largest forecourt retailer of alternative fuels, including LPG, and believe that by encouraging the use of bioethanol E85 we can contribute to a reduction in the harmful effects to the environment caused by the burning of fossil fuels.

Bioethanol E85 is a blend of 85% treated crops and 15% unleaded petrol.