Mr Choate began his online career at Prodigy, an early consumer online service and Softdisk Publishing, a software subscription company. In 1994, he launched FreeShop.com, a website dedicated to direct marketing offers from major brands.
Ian Rogoff, chairman of Helio Micro Utility, said: Tim brings a very strong background in internet marketing to our team. He has also successfully led companies through many stages of funding and growth, including initial public offerings. We anticipate Tim making a significant contribution in marketing innovative solar energy financing products to our growing base of customers.
