Garcia-Alcala will direct the company’s relationships with analysts and partners throughout Europe, targeting Spain operations.
Prior to joining Fat Spaniel, Garcia-Alcala was the country manager for a multi-national provider of monitoring and data services for the renewable energy market. Garcia-Alcala also gained multinational sales experience at HellermannTyton, where he sold into Spain’s automotive, electronics, telecommunications, transportation, and local government markets. His education includes an Engineering degree from Polytechnic University of Madrid (1991) and a master’s degree in environmental management administration from Malaga University (1993).
The new offices and sales organization will support this growing base of global customers.
“The new offices in Munich and Madrid place Fat Spaniel in the center of rapidly evolving renewable energy markets,” said Christiaan Beekhuis, founder, president and chief technology officer of Fat Spaniel. “Fernando Garcia-Alcala, as our new sales manager for Europe, brings to us years of first-hand experience in the local renewable energy and utilities sector. By bringing Fernando on board, we can rapidly expand our relationships in the area and identify the many opportunities where our portfolio of services can advance this market.”
“I’m happy to be joining the Fat Spaniel team,” said Fernando Garcia-Alcala, manager of Spain operations for Fat Spaniel. “The company is committed to the European market, and is investing in the necessary local presence to build effective working relationships with partners and customers. We are at the right place at the right time with a team and a service portfolio that can truly make a positive difference.”
