Corey P. Schlossmann, chairman and chief executive officer, stated, Since September, the new management team has been reviewing the company’s infrastructure, product efficacies, and distribution models to determine the optimum strategy for the company’s future growth.
In today’s uncertain economic times, we believe peer-to-peer marketing offers the most efficient model for our product distribution. Plus, it rewards the consumers who recommend our product, added Schlossmann.
Currently in the US market about 150 million cars on nation’s highways are ten years old and older. Yearly 43 million used cars are sold. Almost 80% of the cars that are ten years old and older don’t meet the state and federal environmental standards, and 100% of them won’t meet newer, stricter requirements set forth by government agencies as environmental issues become a major concern.
With the average age of the automobile on the nation’s highways ten years old and older, products like EthosFR bring tremendous car-owner benefits as it reduces friction and engine wear. This provides more complete burn of the fuel delivering dramatically improved fuel economy. Now our mission is about increasing product distribution and shareholder value, Schlossmann said.
