Energy Focus, Inc. (Energy Focus) has appointed Gerrit Reinders as vice president (VP) of sales, effective January 20, 2009. In this new role, Reinders will have the responsibility of directing and expanding the company’s new Lighting Solutions Sales organization. He will report directly to Joseph Kaveski, the chief executive officer (CEO) of the company. He has a 23-year career in sales and sales management in the energy management industry.

‘I am pleased and excited that Gerrit has accepted the leadership of our new Solutions Sales organization,’ said Joseph Kaveski, CEO of Energy Focus, Inc. ‘Gerrit has a proven track record of building large and profitable energy solutions businesses driven by aggressive sales and marketing efforts. For Energy Focus, bringing this depth of strategic knowledge and tactical experience to the company’s suite of sustainable lighting solutions is the next logical step in our development. By squarely focusing on sales, Gerrit will position Energy Focus for dynamic growth.’

‘Energy Focus is uniquely positioned to take advantage of the global need for sustainable energy solutions,’ said Joseph Kaveski. ‘With the company’s list of highly energy efficient LED and HID lighting systems, Energy Focus has a broad offering of proven technologies and a range of products that already exceed the US government’s lighting mandates for 2020. These products are saving many customers energy, money, and time today, and are environmentally friendly as well. Gerrit is exactly the right person to engage Energy Focus into the global market opportunity, afforded by these technologies. He has accepted the challenge to aggressively accelerate Energy Focus’ revenue and earnings growth by emphasizing the marketing and sales of self funding and sustainable energy solutions.’

Reinders has held many corporate and field positions with the world’s foremost energy service providers. His most recent position was that of director, global energy and sustainability programs.

Reinders earned a B.S. in Mechanical Engineering from Marquette University and an M.B.A. from Keller Graduate School of Management.