According to the company, with prior experience as head of US operations and chief marketing officer for Direct Energy and in a variety of roles in its UK sister company, British Gas, Ms Hedg-peth is positioned to build on the success of Direct Energy’s downstream lines of business.

Deryk King, chairman and CEO of Direct Energy, said: Our North American business model is strong and we intend to continue to build on the tremendous growth we’ve achieved in Canada and the US. Lois is uniquely positioned to work with the three downstream business unit presidents to build further their performance and to maximize the synergies in our offer to our customers.