Centriforce Technology Corp. (Centriforce) has joined the World Water Council (WWC). The company anticipates delivering a low-cost, efficient desalination technology to help fill the growing demand for the fresh water. Its competitive advantage will be the ability to deliver fresh water at a lower cost than its competitors.

“As we join the international effort to address the world’s water crisis through profitable, low-cost desalination, we want to be a part of the leading world organizations that address this critical issue,” explained Matthew Schulman, chief executive officer.

The WWC has been granted a special consultative status by UNESCO and ECOSOC. “Water should be recognized as a great priority. One of the main objectives of the World Water Council is to increase awareness of the water issue. Decision-makers at all levels must be involved. One of the Millennium Development Goals is to halve, by 2015, the proportion of people without sustainable access to safe drinking water and sanitation.” WWC web site.