Convenience store giant 7-Eleven has instructed its franchises to pull the energy drink Cocaine from shelves due to concerns over the name of the product.

<p>The decision came following a number of complaints made by parents of teens, who are a key audience for the beverage. 7-Eleven is not the first company to stop selling the drink, with numerous stores in New York removing the product after receiving complaints from local politicians.<br /><br />The high-caffeine drink, produced by US-based Redux Beverages, is presented in a red can with the word Cocaine blazoned across the front in what looks like white powder. <br /><br />According to company literature, the drink contains a substantial 280 milligrams of caffeine, making it 350% stronger than its rival Red Bull, and is marketed as giving the user a legal high, creating a euphoric feeling within five minutes of drinking it.</p>