Iberdrola and Juver Alimentación have shared their decarbonisation strategies to reach an energy sale agreement that will enable the manufacturer to produce all its juices with power from 100% renewable sources, with zero CO2 emissions.

The collaboration agreement, the first of its kind in the Murcia region by volume of contracted power, consists of Iberdrola supplying green energy to the company’s production plant in the town of Churra, where the company makes all its juices. The 18-month agreement encompasses more than 22 GWh of 100% renewable electricity. This measure will enable Juver to avoid releasing around 5,400 tons of CO2 into the atmosphere, a reduction of more than 50%.


The commitment of companies like Juver to consume 100% emissions-free energy is proof of the opportunities of electrification in industrial sectors based on developing renewable projects, and is transforming the energy present and future of our country. It is also proof of the competitiveness of renewables and their ability to supply energy at competitive, stable prices.

Establishing itself as an ENVIRONMENTALLY RESPONSIBLE company has always been one of Juver’s strategic objectives. To fulfil this objective we have designed, developed, implemented and certified an Environmental Management System based on the requirements of ISO 14001 and Regulation 1221/2009 on the voluntary participation by organisations in a Community eco-management and audit scheme (EMAS). In fact, Juver is one of few companies in the food sector with the EMAS registration granted by the government. It is also ISO 14.064 Carbon Footprint certified and holds the Organic Agriculture Certificate.


Iberdrola is implementing the most ambitious renewable investment plan in Spain, which provides for the installation of 3,000 MW of wind and photovoltaic energy by 2022 and up to 10,000 MW by 2030. The plan will create jobs for 20,000 people in Spain.

In Spain, the company is the leading wind energy producer – with an installed capacity of more than 6,000 megawatts (MW) – and its total installed renewable capacity exceeds16,500 MW (almost 32,000 MW worldwide), making its generation fleet one of the cleanest in the energy sector.

Iberdrola’s choice of a decarbonised economic model has entailed investments of almost €10bn a year around the world, having allocating €100bn to this area since 2001. Of this, 25bn have been invested in Spain.