SMSC has a long history of supporting USB standards in its USB hub controllers, Flash media card readers and USB transceivers, said Christine King, president and chief executive officer of SMSC. With over 150 million SMSC USB devices sold to date, it’s important to note that we have been a key contributor to the successful deployment of high-performance USB connectivity. As we incorporate performance and power enhancements that USB 3.0 enables, electronics manufacturers can count on SMSC to create highly integrated components delivering on the promise of USB 3.0.
As high-definition digital content becomes more common, the need for a high-performance sync-and-go technology becomes important in storage, video and multimedia electronics applications. With a focus on performance, programmability and integration, the company plans to deliver SuperSpeed USB 3.0 solutions that break this pending USB 2.0 bandwidth bottleneck in target applications that include digital TVs, printers, monitors, PCs, gaming consoles, digital still and video cameras, smart phones and other embedded and consumer applications.
The approval and availability of the USB 3.0 specification is a first step to future adoption of this technology in consumer electronics, said Brian O’Rourke, principal analyst, Multimedia Group, In-Stat. To reach full market penetration in the coming years, it is important for suppliers to implement development programs now.
