Hines will be based in company’s Sunnyvale office, and will be responsible for securing business partnerships and customer design wins. He brings 23 years of experience in semiconductor sales, marketing, and business development to the company, with a strong focus on advanced memory markets. He also held sales management positions with VLSI Technology and AMD. He holds his BSEE from the University of Pacific.
“With success on critical development milestones in place, Crocus has reached the stage where customer engagement is a priority. Ken has a proven track record of forming key partner and customer relationships at all stages of product lifecycles,” said Jean Pierre Braun, co-founder and chief executive officer of Crocus. “We’re delighted to have Ken join our efforts in bringing our proprietary MRAM technology and products to market.”
“I believe MRAM-based technology is providing significant value and cost savings in a wide range of existing and emerging high-volume systems applications,” said Ken Hines, VP of business development at Crocus. “With its proprietary MRAM offering now ready for production ramp-up, I look forward to helping Crocus take its place as the MRAM technology and product leader.”
