Cree, a company that provides LED lighting, has introduced new TrueWhite technology-based LED lamps designed to address the directional lamp market. The company said that the new BR30 retrofit lamp, the LBR-30, is aimed at replacing energy-wasting incandescent lamps commonly used in tracks, commercial and residential recessed downlights.

The new lamp delivers 600 lumens with flood or wide flood distributions, while consuming 11W. The LBR-30 is planned for availability later this summer.

Cree added that it is increasing the performance of its LRP-38 LED lamp. A narrow beam spotlight with tens of thousands of units installed in offices, retail, grocery stores and museums across North America, the LRP-38 delivers color quality and is designed to last 50,000 hours.

Lumen output has increased from 500 lumens to 600 lumens, while input power has been decreased to 11W from 12W.

The enhanced LRP-38 has received a 20% boost in performance, and a 30% increase in overall efficacy, enabling replacement of 75W incandescent lamps while consuming 85%t less energy. The new LRP38-1000L delivers 1000 lumens of directional light, while consuming 16W, the company claims.

Mike Fallon, vice president of sales at Cree, said: ”We continue to extend the availability of Cree TrueWhite technology into a wider variety of directional lamps.

”Every LED lamp installed in a track or recessed downlight eliminates another energy-wasting incandescent or toxic fluorescent bulb from the market. And since our lamps are designed to last 50,000 hours in open fixtures, end users can reap additional savings by minimized relamping and maintenance.”