Universal Power Group (UPG) has launched its new Ecotricity line of portable solar products and unveiled the line's initial product – the Ecotricity ECO1800 solar-powered generator.

The generator features an 1800W inverter with four 120V outlets and a 50ft cord, and a solar panel designed to enable quick system recharge.

According to the company, Ecotricity ECO1800 is also flexible, allowing for solar charging, or charging through standard DC or AC outlets.

UPG president and CEO Ian Edmonds said that the Ecotricity ECO1800 is the first of what the company anticipates will be multiple new products capable of providing portable power in an environmentally conscious way.

"The ECO1800 provides an ideal alternative to noisy, gas-powered emergency generators and is also perfect for recreational uses, from camping and outdoor events to tailgating at your favorite game," Edmonds said.

UPG is a supplier and distributor of batteries and power accessories, and a provider of supply chain and other value-added services.