The Shore Power Plant project was initiated by U.S. power plant developer Competitive Power Ventures Holdings, LLC and joined by Toyota Tsusho in September 2013. Commercial operations started in January 2016. The plant-opening ceremony was attended by numerous dignitaries, including New Jersey Department of Environmental Conservation Commissioner, Bob Martin, State Assembly and Township Council members and John E. McCormac, Mayor of Woodbridge.

The Shore Power Plant is a natural gas-fired power generation facility with a nameplate capacity of 720 MW. The plant is expected to supply power to the northeastern region of the U.S. via the PJM wholesale electricity market, the largest in North America, for a period of more than 30 years.

Toyota Tsusho views North America as a focused market for its power business. Toyota Tsusho aims to realize the stable energy supply through the expansion of its power business with various project schemes. Toyota Tsusho is involved in six electric power projects in North America (gross generation capacity is 4,155 MW). Among those, Toyota Tsusho is participating in four projects to supply its output to wholesale electric markets in the U.S. (gross generation capacity in the U.S. is 2,840 MW), and the Shore Power Plant is the first of these projects to start commercial operations.

Toyota Tsusho will continue to promote environmentally friendly power generation in North America through energy efficient systems by using natural gas as well as its renewable energy portfolio.