The company claimed that putting more energy-efficient lighting in reach-in freezer and cooler door cases will cut energy use by approximately 60% compared with older fluorescent systems.

As a part of the deal, Fluorescent lamps in reach-in refrigerated display cases at Target stores are replaced with Immersion RV30 LED Display Lighting, a GE ecomagination system.

The LED system operates at 29W per door, compared with an average of 73W with the existing fluorescent lamps, and will be installed in over 55,000 doors.

The company believes that LED conversion will lead to a 60%reduction in display-case energy usage from 26.6 million kilowatt hours annually to 10.7 million kilowatt hours annually.

Target will see additional savings due to the integration of motion-activated occupancy sensors for the majority of the display cases. The reduction in energy use will help Target reduce its indirect emissions of greenhouse gases.

Target converted 150 stores in 2009 and plans to convert an additional 350 stores in 2010. The GE LED systems will be used in new and remodeled stores going forward.

Tony Heredia, vice president of Target, said: ”Target strives to be a responsible steward of the environment. We continue to find ways we can increase energy efficiency and pilot new technologies. Efforts like these, which help reduce one of our largest operating expenses, also curtail our impact on the environment.”