SMA Solar Technology and MVV Energie have partnered on direct marketing of solar power.

The aim is to work together to develop a solution that enables installers and operators of PV systems with an output of more than 100 kWp to integrate these systems directly into energy trading simply and cost-effectively immediately upon commissioning.

The goal is to make it possible to do without the additional technology and processes currently required for transactions, which entail significant capital expenditure for PV system operators.

“SMA will use its unique expertise in PV system technology to evolve into an energy service provider in the years to come,” explained SMA CEO Pierre-Pascal Urbon. “The strategic partnership agreed with MVV today is an important milestone for our digitization strategy.

"In the future, we will be able to offer commercial PV system operators both system technology for PV systems and energy management solutions as well as straightforward integration into energy trading. Our new digital platform gives commercial customers considerable support in becoming more independent from conventional electric utility companies and increasing their competitiveness.”

“As an innovative frontrunner in the energy transition, we work on products and services that enable our customers to shape their own energy transition and thus become part of the energy system of the future,” emphasized Ralf Klöpfer, chief sales officer at MVV.

“We thus support the further expansion of renewable energy, which represents a key component of our corporate strategy. In this new partnership, we will combine our expertise and experience as the leading direct marketer in Germany with SMA’s high performance and market penetration.”

The Renewable Energy Sources Act (EEG) stipulates direct marketing of solar power generated by PV systems with an output of 100 kWp or more. The solutions currently available are often expensive and complicated. The new, joint service from SMA and MVV will be economically attractive, because it does not require any additional auxiliary devices for remote control of PV systems.

This communications technology is already included in SMA’s solutions for commercial PV systems. Using coordinated interfaces and processes, MVV will take on all processing for integration into the electricity market, thereby considerably reducing complexity. The joint solution will be launched at the beginning of next year.