German wind turbine manufacturer Senvion is planning to cut 780 jobs worldwide, as part of its efforts to improve its international competitiveness.
According to Senvion, the layoffs will primarily take place at its facilities in Husum, Trampe and Bremerhaven in Germany.
The company’s restructuring move is aimed at identifying excess costs across the company and opportunities to reduce overcapacity in production.
Senvion also plans to invest in research and development to improve the quality of its products and services.
To finalise a severance scheme, the company plans to hold discussions with representatives of employees as soon as possible. .
Recently, the company denied some rumours about the closure of two manufacturing facilities in Germany, as part of its restructuring measures.
Windpower Monthly reported that key workers at the company’s facility in Trampe were leaving their jobs and materials to be delivered for the facility had been redirected.
Senvion noted that wind turbine manufacturers are facing strong price pressure and dealing with a change in demand from established markets to growth regions in South America and Asia.
Senvion CEO Jürgen Geissinger said: "We are setting the ground work for the successful future of the company. There is no alternative to decisive changes in order to secure the long term competitiveness of our company with 4,100 employees.
"Senvion in recent years has developed new products, improved processes, and made the required investments. Now we have to follow through on our strategy and pave the ground for future global growth."
Last year, the company had lost significant share in the onshore home market, with installations of turbines falling to 106 from 244 in 2015.
Image: Senvion to cut 780 jobs. Photo: Courtesy of jk1991/FreeDigitalPhotos.net