PureSpectrum, Inc. (PureSpectrum), a US based developer of ballast and dimming technology for artificial lighting, has received a commitment from Delano Municipal Utilities (DMU) for a bulk order for its dimmable compact fluorescent lamps (CFL). DMU has also introduced multilayered promotional, educational and usage campaigns for its customers emphasizing the importance of utilizing energy efficient CFL bulbs.
PureSpectrum vice president for sales Garth Kullman said the order volume has not been determined and would be finalized pending Underwriters Laboratory approval for PureSpectrum’s dimmable bulbs. DMU general manager Hal Becker said PureSpectrum’s high quality, high performance products will increase the number of households that use energy efficient CFLs by meeting urgent consumer demand among DMU’s customer base.
Through giveaway and swap programs as well as direct sales, DMU throughout the country push millions of CFL bulbs into the marketplace each year, but Becker said poor performance and a lack of a dependable dimmable CFL product has generated negative reactions from disappointed consumers.
“Our ultimate goal is to elevate the number of CFL bulbs in use to conserve energy usage and our customers have clearly told us that dependable dimming is important to their decision to adopt CFL bulbs,” said Becker, who imported CFL bulbs from New Zealand after not being able to find a reliable high performance CFL bulb produced by a US manufacturer. “We can only guess at how many people have bought supposedly dimmable brand name CFL bulbs only to be frustrated and disappointed when they screw them in and they don’t work properly. We are extremely excited to be able to provide the dimmable CFL product that people have been looking for, because there is no better way to ensure people will use energy efficient CFL bulbs than to give them a product they want.”
PureSpectrum president and chief executive officer Lee Vanatta said the company has made developing relationships with utility companies a top priority to introduce PureSpectrum’s high quality, high performance products to a wide consumer base through trusted, credible channels. The sale to DMU was orchestrated by The Energy Consortium (www.energy-consortium.us), a Minnesota based energy consulting firm which researches and procures energy saving products for utility companies, and Vanatta said establishing contacts within the utilities network was equally important to PureSpectrum’s ongoing sales efforts.
“The utility industry has a tremendous impact on consumer product preferences and exerts considerable influence on the lighting industry,” Vanatta said. “Our bulbs offer unique benefits and performance features that are beneficial to both consumers and the utility industry, and we are being received enthusiastically by utilities who are seeking new products which will encourage the adoption of energy efficient lighting. We are excited about the beginning a relationship with Delano Municipal Utilities, and we believe our technology and product offerings put us in a favorable position to receive similar purchase orders from utility companies across the country.”
Earlier 2009, PureSpectrum finalized a manufacturing agreement with a private lighting manufacturer in US to produce dimmable CFL bulbs built with PureSpectrum’s electronic ballast design which enables linear regressive dimming and proportional energy usage reduction during dimming. The company recently launched an aggressive sales and marketing campaign directed at North American utility companies, including exhibiting at the utility products conference and exhibition in San Diego in February. PureSpectrum will be an exhibitor at LightFair International in New York in May and recently doubled the size of it reserved space at the tradeshow in order to accommodate high levels of interest from various sectors of the lighting industry.