The publication cited Dawid Piekarz, PKN Orlen’s spokesman, as saying that the investment will be used to improve the ecological standards of the company’s fuel retail sites over the coming years, although no specific timescale was revealed.
In addition, Puls Biznesu quoted William Kozik, the Polish oil player’s director for retail sales, as saying that 80 stations will be modernized.
The company will not only upgrade the fuel tanks at its petrol stations, but also hopes to standardize the shops across its fuel retail network, develop more of its cheaper Bliska-branded petrol forecourts, of which there are already 200, and expand its franchise system, the publication revealed.
PKN Orlen is already Poland’s largest fuel retailer, but, according to Puls Biznesu, the company’s share of its domestic market has fallen from 35.4% in 2003, to a reported 29% at present. The company hopes that the initiative and the loan sourced from the European Investment Bank (EIB) will help it to regain its lost share.
