The process of transferring the stations from the COCO system (company owned company operated) to the Full Agency system (CODO – company owned dealer operated) lasted less than three years as it started in 2005.
The selection of dealers, both from within the company and from outside, was carried out through centers of objective analyses, organized by independent recruitment company Bernard Brunhes. Around 300 dealers were selected and trained by Petrom teams and the employees of the filling stations received a labor offer from the new administrators.
Tamas Mayer, member of Petrom’s executive board in charge of marketing, said: We introduced this administration system in order to increase the commercial performance of Petrom’s network of filling stations, by granting income depending on the results obtained by each unit.
The purpose of the change is to give an incentive to the filling stations employees by having them more involved into achieving the sales objectives and customers’ satisfaction.
