NEW RESEARCH FROM THE Chartered Institute of Marketing has investigated how the deregulated, competitive environment in the utilities sector has forced the UK’s multi-utilities companies to become marketing focused.
Entitled Transformation in the Utilities Market, the 70-page report documents the transformation of some ‘business fossils’ to global brands, and examines threats to the future of UK multi-utilities.
For copies of the report, contact Annie Simmonds at the Chartered Institute of Marketing on tel: +44 1628 427356, email: anniesimmonds@cim.co.uk