Consumers will receive $50, $75, or $100 for turning in any used laptop, working or not for recycling, as in-store credits towards the purchase of a new laptop computer based on Intel i3, i5, and i7-branded microprocessors respectively from Nebraska Furniture Mart.
Laptops fit for reuse will undergo data sanitization processes, and will then be redistributed locally for a token recycling fee, while the laptops that cannot be recycled will be disassembled for materials reclamation and recycling.
The recycling process will capture toxic heavy metals such as lead, cadmium, mercury and more are captured, to protect the environment, while gold, silver, copper and others will be refined and reused, mitigating additional mining worldwide to source these materials.
ecoATM is partnering with the National Cristina Foundation, a non-profit organization, to place the laptops back into reuse with American school kids and physically challenged individuals who otherwise cannot afford access to the technologies.
In addition to laptops, ecoATM kiosks buy-back mobile phones, MP3 players, iPods and video games for recycling, providing life cycle management opportunity that benefits consumers, retailers and manufacturers alike.
