Crook's Marketplace & convenience retailer Hit N' Run have introduced a biometric finger scan payment service in Georgia, US that will enable consumers to pay for groceries, snacks and fuel with the touch of a finger.

The new payment system, which is powered by biometric authentication company Pay By Touch, is the first of its kind in the Atlanta metro area. Once enrolled in the system, shoppers can immediately make purchases with the touch of a finger at any retailer offering the BioPay-branded service.

As a special introductory offer, shoppers who enroll in the BioPay-branded finger scan system at Crook’s will receive a free half gallon of Mayfield ice cream and get $5 off their next purchase when they spend $25 or more using the system.

Those that enroll at Hit N’ Run, meanwhile, will get a free fountain drink and candy bar at enrollment and, after their third use, a free 12-pack of Coke or Pepsi products. Customers also will receive a three-cent off discount on each gallon of gas purchased using the system through the end of November.

The finger scan system debits a shopper’s checking account just like writing a check or using a debit card. The difference is that finger scans are more secure than paper checks, and there is no need to fumble with a wallet or purse, explained Greg Crook, owner of Crook’s. Since account numbers are not exposed, the service gives shoppers greater privacy and offers faster checkouts.