US based coal producer Arch Coal has established a new subsidiary, Arch Coal Asia Pacific, to extend its reach in the Asia Pacific market.

The company said that with an expanded presence in the Asia Pacific region, it expects to seize new market opportunities as developing countries demand more and more energy.

Arch Coal chairman and CEO Steven Leer said that countries in the Asia Pacific region are leading a coal market supercycle.

Renato Paladino has been named as the president of the new unit and he will be responsible for Asia Pacific regional business development, marketing and sales of thermal and metallurgical products, and regional supply chain expansion for the company.