As part of its Green IT service, Pike Research’s industry analysts evaluate emerging trends and business models related to the opportunity for greater energy efficiency and reduced carbon emissions in the global information technology industry.

The advisory service focuses primarily on realizing the scope for energy efficiency in data center operations, telecommunications networks, and the global electronics supply chain, and examination of the opportunities for IT to be harnessed for energy management and smart grid systems.

The service, which provides quantification of the energy efficiency benefits for telecommuting, video conferencing, and cloud computing, also includes access to more than 15 of the firm’s in-depth research reports per year in addition to examination of business models, technology issues, policy and regulatory factors, market sizing, segmentation and forecasting.

Clint Wheelock, managing director of Pike Research, said: “The global IT industry faces a unique opportunity to reduce its own energy costs and carbon footprint, in addition to having a substantial impact on the energy efficiency of other industries.

“Energy has often been an afterthought in IT circles, however it is fast becoming a key priority as well as a significant business opportunity.”