Green Globe International, Inc. (Green Globe) has appointed Guido Bauer as vice president (VP) of global sales of Green Globe. Bauer has founded Green Certifications, Inc. (Green Certifications) in 2001. He has experience in travel, tourism and hospitality industries. Before founding Green Certifications, he served as VP of sales for an airline management company.
Recently Green Certifications and Green Globe International partnered to deliver the Green Globe/Green Certifications program to identify compliance with internationally acknowledged green, sustainability standards to tourism properties and businesses. Since commencing the dual certification program, Green Certifications, under the direction of Bauer and in cooperation with the Green Globe management team, has started sales and marketing efforts in North, Central and South America, the Caribbean, and Europe, the first regions targeted under the partnership.
The initial clients for the dual Green Globe/Green Certifications program have been signed in the Caribbean and the US.
Additionally to the appointment of Bauer, Green Globe and Green Certifications have implemented a non-binding term sheet which outlines a process under which Green Globe would acquire Green Certifications. The steps in the procedure consist of a letter of intent, an acquisition of a minority ownership interest in Green Certifications, additional due diligence, a definitive agreement, and, ultimately, the close of the acquisition. The timeline for the acquisition is expected to span approximately six months.
Bauer was born in Passau, Germany, earned a degree in tourism and hospitality from the University of Munich and has lived in the US since 1984. Bauer has contracted with inbound tour operators arranging travel from Germany to the US. Bauer developed sustainable travel programs for the Caribbean and has been involved in large sustainability projects in Mexico, the Caribbean and Europe.
“Mr. Bauer is uniquely qualified to lead Green Globe’s certification efforts throughout the world, and we are extremely pleased that he has agreed to serve as the company’s VP of Global Sales,” stated Steven R. Peacock, CEO and Managing Director of Green Globe International. “Mr. Bauer not only has an extensive background in the travel, tourism and hospitality industries, but from his work with us over the past several months and his years of experience in the certification business, he has detailed knowledge of the Green Globe program.”
“Certification is an important element of Green Globe International’s revenue model, and Mr. Bauer has already proven that he can expand the use of the Green Globe brand in certification applications worldwide. We believe that this success will continue on a global scale and that ultimately Green Certifications will become a part of Green Globe International through the acquisition process outlined in our term sheet,” Peacock added.
Bauer commented, “I’m happy to accept the position of VP of Global Sales with Green Globe International and look forward to strengthening our ties as we market Green Globe certification throughout the world. We have received very positive feedback from the tourism and hospitality industries thus far and expect to have additional clients signed to our certification program in the coming days.”
The Green Globe brand and program mark out their roots back to the United Nations Rio de Janeiro Earth Summit in 1992, where 182 Heads of State endorsed the Agenda 21 principles of Sustainable Development.
Green Globe, an affiliate member of the United Nations World Tourism Organization (UNWTO), has endorsed the efforts of the United Nations Foundation, Rainforest Alliance, the United Nations Environment Programme (UNEP) and the UNWTO in launching the Global Sustainable Tourism Criteria (GSTC).