Complementing the existing lease financing options, the new program gives facilitate homeowners a path to solar ownership with no out-of-pocket costs. Instead, they will have to make monthly payments that would be less than that of they pay right now.

The company is aimed at significantly expanding its customer base by making solar ownership simple and more accessible.

Equal Earth chairman, president and CEO Andrew Duggan said, "Our goal is to make it easier for our customers to go solar.By providing another compelling financing option, Equal Earth is opening up another segment of the market that prefers system ownership."