Cincinnati is using $750,000 from the Energy Efficiency & Conservation Block Grants it received through the American Recovery and Reinvestment Act to manage the program, which is expected to double the volume of recyclables collected at the region to reach 25% diversion goal by 2013.

The project will include a four-phase rollout of new recycling carts through February 2011 and RecycleBank rewards program, which will enable the participating single- or multi-family residences with Cincinnati curbside trash service to earn points based on their recycling activity.

These points can be redeemed online for rewards from local and national retailers, restaurants, pharmacies, and grocers, including Procter & Gamble’s Future Friendly that will offer $5-off reward towards the purchase of any Future Friendly product, Coca-Cola Company, eBay, Half Price Books and others.

Rumpke vice president Jeff Rumpke said that Rumpke is pleased to partner with the city on this innovative recycling program, and looks forward to continued progress toward more recycling.

“We are always searching for new recycling technology and programs to encourage communities to recycle more,” Rumpke said.