Z Trim Holdings, Inc. (Z Trim) has signed a distribution agreement with Freya ICB, Inc. (Freya) to supply its Z Trim products in Israel. Freya has agreed to invest at least $200,000 to introduce these products to the Israeli market. Freya will launch, promote, market, distribute, sell and service the Z Trim and NanoGum brands and blends in Israel for at least three years.
‘The food industry in Israel reflects solid growth and is characterized by a large volume of MGR exports, which translates into good sales potential to food manufacturing,’ said Steve Cohen, CEO of Z Trim Holdings, Inc. ‘This agreement represents a good fit with our progressive expansion into international markets,’ he said. ‘We are excited to be working with Freya, and believe they will be a great partner in penetrating the growing Israeli market.’
Freya said that the inclusion of Z Trim products to its product lines, improves catalogue of healthful functional ingredients.
‘We are very excited to bring Z Trim to the Israeli market during 2009,’ said Oren Meroz, director of marketing and innovation for Freya ICB.
‘We believe Z Trim will fit perfectly with the Israeli consumer need for innovative and healthful products,’ he added. ‘Freya will focus its efforts during the initial stages to integrate Z-Trim as a key-ingredient among our costumer’s product-line.’