PureSpectrum, Inc. (PureSpectrum), a US-based developer of ballast and dimming technology, has received a commitment to purchase the company’s 20-watt dimmable compact fluorescent lamps (CFL) from an electrical distributor in Georgia. The distributor processes orders for thousands of CFLs each year from its customers and has been searching for a dependable, high-performance dimmable CFL to diversify its product offering.
“Based on the performance of the bulbs during the demonstration, the demand for this type of specialty product and the lack of a reliable dimmable CFL product on the market, we have received a firm commitment to purchase and initiated an ongoing relationship with a major distributor that is established among utilities in the southeastern states,” said Jeff Smith, PureSpectrum sales program manager. “We have already entered into discussions about growing the market base as a result of the benefits offered by PureSpectrum’s dimmable CFL. The bottom line is dimmable energy efficient lighting is in demand, and utility companies are asking their distributors to carry these products.”
Smith said that the order volume should be finalized within the next 30 days.
Smith and fellow PureSpectrum sales program manager Nicholas Peragine traveled through north Georgia recently conducting training sessions and attending sales calls with members of the manufacturer’s representative group that is carrying PureSpectrum’s product line throughout Georgia, Alabama and the Florida panhandle. In addition to providing additional education on the company’s proprietary dimming ballast technology and high quality energy efficient lighting products, Peragine and Smith attended multiple sales calls with lighting distributors and suppliers servicing large territories and multiple industries in Georgia and the southeast.
“Every distributor, supplier and showroom manager was impressed with the performance of the 20-watt dimmable bulb and we generated a tremendous amount of excitement surrounding our product line that has set the table for high sales volume as our full suite of dimmable products comes on line,” Peragine said. “We met with buyers who service both the residential and commercial and industrial sectors, and there was consistently strong interest shown in both the dimmable CFLs and the dimmable electronic ballast for linear fluorescent lamps. Our manufacturer’s representatives all were in agreement that being able to offer a truly dimmable CFL and a cost-effective dimmable ballast will provide PureSpectrum with an advantage in brand separation and capturing market share within a tightly packed industry.”