PureSpectrum has continued to expand its sales platform by establishing connections with multiple regional and national retailers that should enable the company to participate in incentive programmes created and supported by utility companies to encourage consumers to purchase and use compact fluorescent lamps (CFLs).
PureSpectrum has received moderate volume purchase orders for its 20W dimmable CFL from electrical distributors and contractors since the product was formally launched at the end of the third quarter of 2009, and the company has spurred additional sales by making its products available online.
The company expects sales volume to expand rapidly in 2010 as a result of fully developed relationships with distributors and large retailers as well as the introduction of additional performance-driven CFL products.
Earlier this month, PureSpectrum was invited to attend a planning session hosted by Pacific Gas and Electric (PG&E), Southern California Edison (SCE) and San Diego Gas and Electric (SDG&E), to discuss California’s Utility Residential Lighting Incentive programmes for 2010. The programmes allow retailers in California to offer CFLs at a discounted rate and are part of California’s ongoing effort to promote energy efficient lighting as a means to reduce carbon footprint and conserve energy.
Jeff Smith, sales programme manager of PureSpectrum, said: “We were invited to the planning session in California because utilities are interested in the unique dimming capability of our CFLs and the additional energy saving properties and performance characteristics that our bulbs offer.”
“The utility companies want to include PureSpectrum products in this programme because of the additional energy conservation available through dimming, and we expect to be able to secure relationships with multiple retail outlets and increase brand awareness that will lead to consumers choosing to buy PureSpectrum CFLs.”
In order to develop retail partnerships that will enable the company to participate in California’s incentive programmes, PureSpectrum has initiated a direct marketing effort to major lighting buyers such as big box stores, grocery stores, hardware stores, general merchandise stores, drugstores and specialty lighting stores. The company has completed the initial vendor application process with several retail outlets and will continue to identify potential retail partners during the first quarter of 2010.