The Pinnacle Corporation has forged a new partnership with National Payment Card, an electronic funds payment service provider, to add ACH payment options to non-payment cards.
Pinnacle and National Payment Card are building technology into Pinnacle’s Palm POS to allow retail consumers to use non-payment cards such as a loyalty card as a form of payment.
Other non-payment cards will also be supported, such as a driver’s license, the companies say. National Payment Card currently holds patent pending rights to the use of driving licenses as a form of payment.
Adding a payment capability to loyalty and other non-payment cards also extends the MyCard technology applications that Pinnacle has licensed from E-Micro Corporation under a unique software development arrangement for the petroleum convenience retail market. This new application is branded LoyalDebit and will be available with Palm POS early in 2007.
Pinnacle is demonstrating a proactive approach and a unique sensitivity as a vendor in helping its installed base of clients address the high processing cost of credit and debit card fees, said Joe Randazza, CEO of National Payment Card.