Luna, the Berkeley, California-based manufacturer of whole nutrition bars, has launched Luna Sunrise, an organic morning nutrition bar created specifically for on-the-go women.

A recent study conducted by Luna found that although women understand the importance of breakfast, many skip a morning meal due to time challenges, while 56% of women surveyed claimed they ate breakfast on-the-run at least twice a week.

Eating a healthy breakfast improves mood and mental performance, minimizes afternoon fatigue and lowers daily caloric intake, said Luna nutrition strategist Tara DelloIacono Thies.

Luna Sunrise is nutrient dense and contains carefully selected ingredients to provide women the nutrition they need to curb hunger while keeping their energy up as they start their days.

Luna Sunrise contains 180 calories, and is made with 70% USDA certified ingredients. It is available in three flavors: blueberry yogurt, strawberries and creme, and vanilla almond.