Halewood International, producer of brands such as Lambrini, Caribbean Twist and Sidekick, has launched Red Square Reloaded, a ready-to-drink (RTD) canned beverage alternative to the traditional glass bottle.
<p>The new drink – dubbed 'Ibiza in a can' – contains a shot and a half of vodka, with 5.1% ABV.<br /><br />The group is trying to keep pace with the constantly evolving alcoholic drinks market and hopes the latest offering can build upon Red Square's strong position in the UK's pre-mixed vodka market.<br /><br />In a bid to appease the police and councils that wish to create glass-free zones, the drinks maker decided to offer the alcoholic beverage in a can, a common form of packaging used for pre-mixed alcoholic drinks in Australia.</p>