Halewood International, producer of brands such as Lambrini, Caribbean Twist and Sidekick, has launched Red Square Reloaded, a ready-to-drink (RTD) canned beverage alternative to the traditional glass bottle.

<p>The new drink – dubbed &#0039;Ibiza in a can&#0039; – contains a shot and a half of vodka, with 5.1% ABV.<br /><br />The group is trying to keep pace with the constantly evolving alcoholic drinks market and hopes the latest offering can build upon Red Square&#0039;s strong position in the UK&#0039;s pre-mixed vodka market.<br /><br />In a bid to appease the police and councils that wish to create glass-free zones, the drinks maker decided to offer the alcoholic beverage in a can, a common form of packaging used for pre-mixed alcoholic drinks in Australia.</p>