According to trade magazine the Grocer, the retro brands are re-emerging as companies have begun to see the potential of re-introducing old products such as Blue Nun and dry potato brand Smash.

The magazine reports that following a wave of nostalgia consumers aged between 30 and 45 have helped create a demand for products associated with the 1970s.

This has led such companies as Premier Foods to re-launch a new healthier version of the dried mashed potato product Smash, while Fox’s Confectionery, has released a new-style packaging for its Poppets sweets range to be marketed using icons of the 1980s such as Space Hoppers and Rubik’s Cubes.