The companies said through the sponsorship of worldwide Personal Care and Beauty Brigade, packaging will be collected and shipped to a TerraCycle facility.
Garnier plans to collect millions of pieces of waste globally for the purposes of reducing the amount of waste sent to landfills.
For every unit of waste collected, Garnier will contribute two cents to the charity of the individual’s choice.
Under the corporate responsibility program, TerraCycle will repurpose all collected personal care and beauty packaging, reusing it to build eco-friendly playgrounds across the US.
Beginning March 2011 and rolling out over the next two years, newer, greener products will debut across all Garnier brands.
Garnier plans to promote its TerraCycle partnership and to launch Fructis Pure Clean shampoo and conditioner in April 2011, for which the company will begin an upcoming mobile marketing program called The Cleaner Greener Tour.
