Kelly-Moore Paint Company, Inc. (Kelly-Moore), a US-based innovator of waterborne-coating technology and provider of recycled paints, has introduced two new zero volatile organic compound (VOC), low-odor paint lines, Enviro Coat and Green Coat. The company has also introduced a large selection of stock colors with 16 colors now available in eCoat, its recycled paint. The products maintain advanced interior air quality during application without sacrificing performance.

Committed to meeting top health and environmental concerns and California’s stringent regulations, Kelly-Moore’s two new zero-VOC, low-odor product lines, the premium Enviro Coat and the professional Green Coat, alleviate and address the health concerns often associated with VOCs.

“As a California-based company, Kelly-Moore has been at the forefront of environmental innovation and regulation in the paint industry. Enviro Coat and Green Coat offer both painters and DIY consumers healthy, high-quality, durable environmental paint choices that last longer than consumers may expect,” said Steve DeVoe, president of Kelly-Moore. “The quality of our paints reduces the need for frequent repainting, which lowers the overall cost-per-foot-per-year for the consumer. This also helps the environment, as less paint waste is disposed of in landfills.”

Trusted and preferred since the 1940s as the “painter’s paint store” for high-quality performance and consistency, Kelly-Moore’s new Enviro Coat and Green Coat have received the industry’s most rigorous and reputed certifications, including Green Wise, Indoor Advantage Gold, and Master Painters Institute’s (MPI’s) Green Performance Standard. Both products currently meet Green Seal certification standards and are in the process of being certified. The products are a natural choice for consumers seeking environmentally friendly interior paints. With zero-VOCs and low odor, these products are designed for residences, schools, hospitals, hotels, commercial buildings, and other interiors that are typically inhabited during painting.

Kelly-Moore’s environmental product offerings are as follows:

Zero VOC Paints:

Zero-VOC and low-odor Enviro Coat is a premium quality, 100% acrylic interior paint featuring good sealing properties and excellent hide. It can be tinted to a wide variety of custom colors, promises easy application and cleans up with water. Enviro Coat is USDA-acceptable and contains an anti-microbial agent to control odors, enabling consumers or professional painters to paint without any health or safety concerns.

Kelly-Moore’s zero-VOC Green Coat is an ideal choice for professionals looking for high-quality, environmentally friendly waterborne interior paint. Free of air-polluting solvents, this professional-quality line of interior coatings has the same performance and service life as conventional interior architectural coatings. Green Coat is easy to clean up with water and provides a tough, durable finish that covers well with good touch-up properties. Along with a wide range of custom-mixed colors, Green Coat will be available in six stock colors starting May 1, 2009.

Recycled Paints:

Environmental impact has always been a big concern at Kelly-Moore; in 1995 the company developed a safer, more environmentally responsible technique to dispose of leftover paint and became the first paint company to introduce quality recycled paint in the industry. Since then, Kelly-Moore has continually invested in recycling technology.

Now with 16 newly introduced, ready-mixed colors for both its interior and exterior recycled paints, Kelly-Moore’s eCoat boasts the largest selection of stock colors and three decorative sheens among recycled paints in the industry. ECoat is made with a minimum of 50% post-consumer waste paint. Easy to clean with water, eCoat comes in flat, eggshell and semi-gloss enamel and is ideal for residential and commercial use.

The Kelly-Moore Commitment:

Kelly-Moore’s commitment to the environment does not end with its paints. In fact, its manufacturing facility where Kelly-Moore’s ‘green’ paints are made is one of the most environmentally friendly paint manufacturing facilities in the country, and is the recipient of more stringent environmental awards than most paint factories. This facility has received four of the most widely recognized green business awards from the State of California and San Mateo County for outstanding efforts to reduce pollution and solid waste and conserve water, energy and other natural resources. California is well-known for having the toughest regulations and inspection processes in the country. Kelly-Moore’s factory management is proud to have received these prestigious awards.

As one of the largest employee-owned companies in the paint industry, each employee-owner is committed to advising customers on the wide variety of custom-color palettes i.e. “Colors of the West” specially developed for the West. Kelly-Moore’s environmental paints, Enviro Coat, Green Coat and eCoat, are sold in one-and five-gallon containers. Made in three decorative sheens, flat paint, eggshell and semi-gloss enamel, these paints are available at 163 retail stores in Arkansas, California, Idaho, Nevada, Oklahoma, Oregon, Texas and Washington.